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Feather River Bulletin
Quincy, California
January 6, 2010     Feather River Bulletin
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January 6, 2010

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8B Wednesday, Jan. 6, 2010 00DITORIAL and OPINION Bulletin, Progressive, Record, Reporter EDITORIAL Take the 20/20/20 Challenge The big holiday shopping season is over now. We hope you all made an effort to spend many of your gift dollars locally. While a certain consumer fatigue is in- evitable after the holidays, let's not let our initiative to buy locally flag in the new year. The winter months are often the toughest ones for our local merchants. To counteract the January doldrums, here's an idea we picked up from Think Lo- al First Nevada County Foothills. Spending $20 a week i s easy. Spending that money at locally owned, independent businesses is easy, too. For the next 20 weeks, we challenge everyone in our com- munities to spend $20 a week at local busi- nesses and to get 20 friends to join the chal- lenge. Anyone can get on board anytime during the chaUenge's run. "Most of us spend 20 bucks a week to eat, shop, play and just plain live. The 20/20/20 Challenge gets us to spend it mindfully and help us generate strength and durability for our community economy," says Ken Hale, president of Think Local First. He points out that while $20 for 20 weeks may be a mere $400 injected into the local economy, when the 20 friends multiply that, it climbs to $8,000. Then those 20 multiply that by another 20, and so on. "That's a lot of homegrown stimulus money," Hale says. Hale points out, "Dollars spent stay in the region here on Main Street, not off to Wall Streetand re-circulate over and over. This ,leads to increased employment and more stable jobs; greater support for local charities--Little League, school groups, advocacy organizations all benefit more from locaily 0ed businesses; and we preserve our unique historical commu- nities." To find out more about the Nevada Coun- ty effort and to see how others are spend- ing their $20, visit We're not asking you to spend money you don't have, but to shift some that you imight spend elsewhere to local businesses. i Think Local First seeks to create local living economies by ensuring that econom- ic power resides locally, sustaining healthy :community life, environmental quality and long-term economic prosperity. Through :events, marketing of local independent business and other educational efforts, Think Local First fosters support for the business and people that make our commu- nities special, strong and unique. Plumas County is worth investing in. We hope you'll join us in the 20/20/20 Challenge. A , 00eath00ng 00paper 7' Breaking News:... t go to . Michael C. Taborski ............. Publisher Keri B Taborski ...Legal Advertising Dept. Fragno!i . ....... Managing Delaine Editor Diana Jorgenson .......... Portola Editor Alicia Knadler ........ Indian Valley Editor Kate West ............... Chester Editor Shannon Morrow .......... Sports Editor Mona Hill .................. Copy Editor Staff writers: Joshua Sebold Will Farris Sam Williams Barbara France Susan Cort Johnson Cheryl Frei Ruth Ellis Brian Taylor Pat ShUlito Linda Stachwell Feather River Bulletin (530) 283-0800 Westwood PinePress (530) 256-2277 Lassen County Times (530) 257-53211 Portola Reporter (530) 832-4646 Chester Progressive (530) 258-3115 Indian Valley Record (530) 284-7800 Feather Publishing is here to stay MY TURN ' MIKE TABORSKI Publisher Now that a rather challenging 2009 is be- hind us, I can't think of a better time to share a few thoughts about the role and fu- ture of community journalism in our society and that of Feather Publishing in your hometown. Local newspapers are much more than pa- per and ink. Newspapers pull towns and cities'together by connecting people with those around them. Our employees work and live in the communities they cover. They're your neighbors. They share your values. They understand your community because they're a part of it. " While covering the community's news and events and providing a forum for healthy discussion of local issues, we also recognize our role in becoming the historical written record for Lassen and Plumas counties. Rest assured, that's a responsibility we will never take lightly. Community newspapers also help boost the local economy--through advertising and in news coverage. This year we aggressively showcased local businesses in our news pages as part of the region's "Think Local First" campaign to help stimulate the econo- my and protect jobs. , Considered by some a public institution, newspapers are also a business, driven by a bottom line that depends on advertising and readers to exist. Included in our bottom line is an annual payroll of nearly $1.7 million, which is pumped right back into our local communi- ties in Plumas and Lassen counties. Embedded in that payroll are some really dedicated men and women--many of whom my wife, Keri, and I are proud to say have worked with us for the better part of their lives. That's 82 co-workers companywide amassing some 560 Years working here. Here's a quick peek at a few of the older ones...oops, I mean senior staffers: Kevin Mallory leads the longevity list. He's assis- tant vice president in charge of administra- tion and our computer technology. In De- cember, he celebrated his 30th anniversary. He still has two more years to go to catch Barbara Hall, who semi-retired from our classified department earlier this year with 32 years of service. Next on the list with 29 years is Tom For- ney, our production manager. This quiet, unassuming man takes enormous pride in making sure that when your paper arrives History & Mystery This week's history photo is somewhat of a mystery, and museum director Scott Lawson is asking for public input This may be the first Greenville Grammer School, but Lawson would like to be certain If you can confirm the identity of this building, please call the museum at 283-6320. To submit a history or mystery photo, email or call 283-0800. Photo courtesy of Plumas County Museum it's crisp, clean and sparkling with vibrant colors. Skillfully and professionally handling all the responsibilities associated with two very essential departments for 28 years are Sher- ri McConnell and Eva Small, our Plumas ad- vertising manager and graphics department manager, respectively. Patsy Dingel has more than earned her stripes over the 27 years she's skillfully laid ink on paper for Our print shop customers. Working side by side with Patsy for 18 years is Tony Ringo, who occasionally takes time from his printing duties to act as the unoffi- cial company tour guide, enlightening and entertaining visitors of all ages at o w plant in Quincy. For 22 years, the hard-working Randy Stratton has effectively been the stabilizing anchor to our mailroom and distribution de- partments in Quincy. Beginning their third decade with 21 years each are Carrie Curran and Cobey Brown. Carrie works in our graphics department where she specializes in producing award- winning advertising layouts and newspaper pages. Like the others, Cobey proved his worth early on in his career here and worked his, way up through the ranks. He is now the printing division manager and assistant vice president in charge of all company op- erations, making him ultimately responsible for making sure it all comes together and gets out the door every single week. Resident Editor Alicia Knadler has kept the folks in Indian Valley in the know for 16 years now. Cheri McIntire, Chester ad con- sultant/offme manager, recently celebrated her 15-year milestone as has graphic artist andad designer Juliet Beer in Quincy. Unfortunately (and apologetically), I'm running out of space to individually name the remaining staff and their years of ser- vice. To summarize the rest: We have 14 more approaching the 15-year mark, with yet another 14 nearing the 10-year milestone and six at five years, with several more not far behind. Each of you has our sincerest thanks and utmost respect for all you do. Keri and I began our newspaper careers here in 1974. From the very onset, we knew we wanted to nurture and grow a family business, surrounding ourselves with em- ployees who shared in a philosophy that is our business mission statement: Pride and Ownership. Being committed to constant and never.ending improvement. Mission accomplished, but far from over. Small newspapers, like ours, play a vital role in the communities they serve. I have no doubt they will Continue to do so for manY, many decades to come. We look for- ward to the opportunities and challenges that lie ahead, and hope that we will contin- ue to be a welcomed guest in your home. On behalf of all of us, may we all have a healthy, safe and prosperous new year! REMEMBER WHEN KERI TABORSKI Historian 80 YEARS AGO....1930 Building activities in Chester continue uninterrupted. The new school house is underway and several bungalows are in the course of construction. The school house will, when completed, accommodate about 100 pupils and it is expected to be completed by March 1. The Plumas County Board of Supbrvisors organized for the year 1930 Monday after- noon by electing L.B. O'Rourke as chairman. 80 YEARS AGO .... 1960 This weeks snowstorm ended an almost unbroken eight month drought throughout Plumas County. Bids for the construction of an exhibit building for the display of natural minerals at the Plumas County Fairgrounds was awarded at a figure of $20,712.98 and will be completed before this years fair in August. 30 YEARS AGO .... 1980 A tentative subdivision map for another 44 units of Graeagle Meadows, consisting of cluster homes and the sixth phase of the project, was approved this week by the Plumas Planning Department. 10 YEARSAGO .... 2000 Plumas County Supervisor Don Clark was elected and sworn in as chairman of the Board of Supervisors this week. He represents East Quincy, Cromberg, Greenville and La Porte. Note: Items included in the weekly Remem- ber When column are taken from our bound newspaper archives and represent writing styles of that particular, period. The spelling and grammar are not edited, so the copy is presented as it actually appeared in the original newspaper. Is discernment too much to ask for? MY TURN DIANA JORGENSON Portola Editor "The recession is over," a friend told me just the other day. "Welcome to the way things are." I knew that. Perhaps most of us do. A month or two ago, a local bank executive told the city council that bank- ing as we knew it was gone forever. The banking industry finds itself in uncharted territory. Our major institutions failed us. Finan- cial institutions, insurance companies, the stock market, industrial giants like car companies, real estate moguls and mortgage companies--on their knees and begging. At the core, I attribute their failures to greed and profligate spending of our soci- ety's future, i.e., massive borrowing (and then, leveraging that--that's the greed part). Currently, our government, both parties alike, is attempting to fix the problem by shoring up these failing edifices by spend- ing even more of our future and giving it to the same, presumably penitent people. I'm sure they will tire of this soon. The point is that there is no point in trying to regain what has already proven to be a failure. The task before us is to fig- ure out a new way, a new model, perhaps one that won't fail and possibly one more" equitable than the greed-driven predeces- sor. These times offer us an opportunity to change things, a motive for examination. And, I ask our political representatives and public servants at the beginning of this New Year in these new times to use the opportunity for re-assessment and to clean house. These are not the times to ask, "What are the other cities (counties, states, fire departments, districts, etc) doing?" They don't know any more than you and what they do know is probably wrong. Ask in- stead, what is best for the people and their children's children? Clean up the political rubble right in front of you. Remember that some things are better off gone. You will know the lem- mings when you see them. Step aside and let them rush to the sea. Most of us, our representatives includ- ed, recognize some of the problems that led to financial collapse and unbelievable debt and agree on them. For instance, over-regulation of just about everything: Everyone agrees that is a fundamental problem that bears costs far beyond our capacity to pay from our daily labor. Yet the problem continues. The example that I'm about to narrate comes from the city council's last regular meeting. I am not singling out the Portola city govern- ment; I am simply there. I'm sure a simi- lar example could be found while attend- ing any meeting of any governmental body any place in this state. That is my point. At this particular meeting, the agenda item was the adoption of Water Efficient Landscape Ordinance No. 334. This was a mandate from the state, said Lawyer Gross, and the city was required to en- force it whether the council passed the or- dinance or not. The municipal ordinance, copied from the state model laid out by the Department of Water Resources, is 18 pages long. Sin- gle spaced. It is followed by another four pages of appendices. The mandate to assign a water budget to every new landscape project is universal, one size fits all. This from a state that prides itself on its varied terrain: mountains and seas and deserts and fertile valleys. Is that truly what the Legislature thinks life is about: measuring, monitoring, forc- ing others to spend their time measuring and monitoring, and penalizing those who are playing truant from measuring and monitoring? (ETo)(0.62)[(0.7 x LA) + (0.3 x SLA)] to you, too. This, my friend, is a lemming. Let it rush to the sea, unhindered and un- mourned. But, for heaven's sake, don't put it into your municipal code where you might have to read it again. These new times require that we look at things freshly and practice discernment. But that's what a new year is all about.