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Feather River Bulletin
Quincy, California
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February 3, 2010     Feather River Bulletin
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February 3, 2010
 

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Bulletin, Progressive, Record, Reporter Wednesday, Feb. 3, 2010 13 la Treats Dog BUSINESS TREATS DOG COMPANY Ruth Ellis Staff Writer rellis@lassennews.com Treats Dog Company not only offers treats for animals, but the owners also take great care in finding the best food for your dogs and cats. Monte Kielty, who runs the Susanville store at 707 Main St. in uptown Susanville, said Treats Dog Company focuses on good nutrition for the animals. The store sells brands in- cluding California Natural, Merrick and Innova. Kielty said all the food sold in the store is free of artificial colors, flavoring and preservatives and any sort of byproducts. Kielty's wife, Joanie, owns the business and runs the other store at 525 Main St. in Chester. The Chester business opened in 2007, when the pet food recalls were occurring. "In an unfortunate way, we got fortunate," Kielty said. The recalls helped them choose what not to carry and to narrow their food selection. He also said learning about all the food products is a process that never ends and they are learning every day; it is important to know where products are coming from and that they are safe. He said people ask for chicken jerky, but he said 99.9 percent of it comes from China. If it's edible and it's from China, Kielty said you wouldn't find it in the store. Kielty said he also points customers toward dogfood- analysis.corn, whose main purpose is education. The group analyzes dog food and provides a summary explana- tion with no sales involved. Company: He said it removes Treats Dog Company from the sale equation, the customers can get information and he can answer questions. In addition to quality food, customers can also find other items for their furry, and even feathery, friends. Treats Dog Company sells toys, pillows, heated mats, dog carriers, leashes, bird- seed and supplements for dogs and cats to help main- tain healthy coats, joints and muscles and aid digestion. It also sells hygiene prod- ucts including shampoo, nail trimmers and dental care kits. Kielty said he and his wife are outdoor people and offer summer and winter items for dogs including coats, life jackets, backpacks and boots. Kielty said he is working on getting in toys for large birds. In addition to a variety of products, customers should find Treats Dog Company to be a pet-friendly business of- fering quality customer ser- vice. The Kieltys own seven animals, two pugs and five cats. Kielty takes one of the pugs to the Susanville shop, which is also home to two shop cats. Kielty said he and his wife have a strong customer ser- vice commitment and "try to bend over backwards to take care of the customers,, and they are there to answer any questions and take care of the customer before she walks out the door. In some cases it may even mean driving to a neighbor- ing town to get a specific brand of food for a customer. One time, Kielty said his wife drove to Quincy just to get a bag of dog food for a cus- tomer, so he could come pick it up the next day. The Kieltys have recently opened a new distribution program to get new food brands into the area. If a cus- tomer knows of a brand of food he can get in Reno or Chico, they can special order it and get it in the local stores. "If the customer can find it, Committed we will get it here," he said. Once it's special ordered, he said the food would remain stocked in the store. If a customer is unhappy, the Kieltys will do whatever it takes to make her happy. He and his wife aren't just in- terested in one sale; they want people to know they are committed today, tomorrow and in the future. Customers may be sur- prised to find the pricing is reasonable, too. Kielty said they take pricing really seri- ously and have no problem matching regularly priced items from other stores. He said he likes seeing peo- ple's shocked reaction when they realize Treats Dog Com- pany has items offered $5 cheaper than other places. Although Treats Dog Com- pany doesn't sell animals, the Kieltys work with local ani- mal rescues or other commu- nity functions in helping peo- ple find the pets they want through adoption. According to Kielty, open- ing a pet store was Joanie's idea--one she had for a while. He said he didn,t get the idea at first. In 2004, the Kieltys moved from Chester to Reno, where they both worked for a con- struction firm. Joanie worked in accounts payable and as a personal assistant. Sometimes her job would take her to Scraps, an animal shop that the Kieltys have patterned their business af- ter. Joanie started shopping at the store for their pets and she invited Kielty to come with her on his day off. He said they had been talk- ing about what type of busi- ness they wanted to start and what Chester needed. When he walked in, Kielty said, "I saw the idea and that there was a need in Chester and down the road in Susanville." The Kieltys got to know the Need help REPI NG Customers will find many items, including leashes and harnesses, for their animals at Treats Dog Company. Photos by Ruth Ellis we If it's ing can't;ll find somlio can. STRUCTION SINCE 1984 General Building Contractor Calif. Lic, #453927 (530) 283-2035 Right now Friends of Plumas County Animal Shelter is giving a $25 voucher to help offset the cost to spay or neuter when you adopt a pet from the shelter! Qa W- Tubby is a domestic short hair, he is a neutered male who is very loving & is ready to be adopted. Fudge is a unaltered male shepard/mix. He was found on Chandler Road in Quincy and if he's not claimed he will be ready for adoption. Shelter hours are Monday and Friday 8am - 5pro, Wednesdays lO-7pm, closed 1-2pm for lunch and closed weekends. Plumas Animal Services charges a $10 fee and license fees are $5 per year,. An officer will deliver a pet to the adopting party's velerinary of choice to have the animal altered in completion of the adoption requirement. For more information, call 283-3673 or visit plumasanimalservices.com. i' .'2' , AMERICAN VALLEY ANIMAL HOSPITAL We carry a wide selection of pet food and Flea & Tick produc 283-4500 i, Alta & Lee Rd. Quincy today, tomorrow and into the future Treats Dog Company's shop cats Silly Billy (left) and Sirena, catch an afternoon nap. Monte Kielty, who runs the Susanville shop, said Treats Dog Company offers a really strong customer service commitment. Pets are also welcome. Kielty's wife, Joanie, owns the business and runs another store in Chester. Scraps owners who helped them in getting the business started and telling them what to carry and what not to buy. The idea, Kielty said, was that he would help his wife get the business started and then he would find a job. "But it's too much fun," he said. "Going out and getting a job didn't sit well." So then he opened the store in Su- sanville in August 2008. Kielty said the people make the job fun; there is not a day when he doesn't want to come to work. He also expressed his grati- tude to the customers who have chosen Treats Dog Company in Susanville and in Chester. The Susanville business is open seven days a week from 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 5 p.m. Saturdays and noon to 4 p.m. Sundays. Kielty said Chester is going to its winter hours and will operate Tuesday through Saturday. Treats Dog Company offers delectable treats for your canine friends. According to Monte Kielty, who runs the Susanville shop, Treats Dog Company orders the items from several spe- cialty bakeries in the United States. He said they do have sugar in them and should not be given to dogs everyday. WHITE CAP Ready Mix is Open Yea00Round! Call today to schedule Batching Winter Office Hours: Monday-Thursday 8am-3pm • Closed Fridays Portola Chester 832-4225 258-3050 ® • . 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