Newspaper Archive of
Feather River Bulletin
Quincy, California
March 19, 2014     Feather River Bulletin
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March 19, 2014

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Bulletin, Record, Progressive, Reporter Wednesday, March 19, 2014 9B In fall 2013 the California Department of Public Health kicked off Healthy Stores for Healthy Communities in California. The Healthy Stores for Healthy Communities campaign is a collaborative effort between tobacco prevention, alcohol prevention and nutrition partners to shed light on what products are available and promoted in local communities. Statewide results indicate that tobacco companies continue to market their products to youths and adolescents, and that there is still room for improvement in getting healthy food and 'drink options into stores. More than 7,000 stores were surveyed in all 58 California counties. Plumas County Public Health Agency participated in the data collection process, and visited every store in the county to assess the availability and marketing of tobacco, alcohol and healthy and unhealthy food products. Plumas County ranked higher in certain unhealthy behaviors or retail conditions, but also fared well in some others. One significant finding in our rural communities is the availability of smokeless tobacco or chew. In Plumas County, 90 percent of stores sell chewing tobacco, far above the California average of 56 percent. Rural areas often have higher number of chew Users, and 20 percent of our Plumas County high school students reported using chew in the 2011-12 California Health Kids Survey. Tobacco companies have been promoting smokeless tobacco products as an alternative to smoking, especially for use in areas where smoking is banned. Since 1998, smokeless tobacco marketing has skyrocketed by 277 percent to $547.9 million in 2008. Chewing tobacco is not a safe alternative to smoking. In addition to very high amounts of nicotine, toxic chemicals such as formaldehyde and polonium 210 (also found in nuclear waste) are found in smokeless tobacco. These toxic chemicals can damage gums and cause cancer. Chewing tobacco comes in mint, candy and liquor flavors to mask the taste of tobacco, making them more attractive to youths. Plumas County availabilit~ is also higher than average for little cigars and cigarillos, often priced below $1. Small package size and low pricing are more appealing to both youths and low-income individuals, and this strategy is used by tobacco companies to access new customers. Tobacco companies also target youths by developing and marketing fruit, candy and mint-flavored little cigar products. Plumas County has higher percentage of stores that sell alcohol compared to stores that do not, but has lower than average availability of "alcopops" (flavored alcohol products that appeal to youths). It is important to recognize that marketing of tobacco, alcohol and unhealthy foods has a significant impact on community health, particularly when it is prevalent and targeted at kids. Youths are more susceptible to advertising strategies used by these companies, and the habits young people develop have obvious implications for their health and well-being as adults. Today in the United States, $1 million an hour is spent by companies advertising soda, candy, chips and other unhealthy foods. In 2011, the tobacco industry spent $605 million advertising and promoting tobacco products in California. Exposure to tobacco marketing in stores increases tobacco experimentation and use by youths and is more powerful than peer pressure. It is important to distinguish between the advertising strategies of large companies, and the practices of local retailers. Plumas County retailers have less unhealthy advertising present on the outside of their stores compared to the rest of the state. Our local stores sell a higher percentage of low- and nonfat milk, as well as a better selection of good quality fresh fruit and vegetables when compared with stores around the state. d In addition, our stores often accept CalFresh or WIC payments from low-income residents who do not always have easy access to a full-service grocery store. The goal of the Healthy Stores for a Healthy Community campaign is to improve the health of Californians through changes in community stores and to educate people how in-store product marketing influences consumption of unhealthy products. Working together, we can continue to make our community a healthier place and maintain a vibrant business community. For more information, visit HealthyStoresHealthy Community.corn or contact Kathleen O'Bryant at Plumas County Public Health Agency at 283-6427. :al trail stewardship Local nonprofit organization the Sierra Buttes Trail Stewardship has been recognized with a merit award by the California Trails And Greenways Conference. The award specifically recognizes the stewardship's Storrie Student Trail Crew. The Storrie Student Trail Crew hires students from Chester, Greenville, Quincy, Oroville and Portola area high schools, and over the course of summer trains them in the backcountry. Students live in tents, cook their own meals and are versed in leave no trace camping. During their tenure outdoors, the students are taught the basics of trail designand maintenance, hand tool and saw operation, and backcountry safety. In 2013, eight local students were led by SBTS employees Cody Clayton, Morgan Koons and Mandy Beatty. The California Greenways and Trails Conference provides trail professionals, advocates, volunteers and users with a venue for sharing practical, up-to-date trail management and advocacy skills. For 29 years, this investment of knowledge by California State Parks and the state award California Trails Conference Foundation has helped ensure trail stewardship and leadership for generations to come. The awards dinner will be held at the Riviera Palm Springs on April 9. SBTS is now accepting applicants for the 2014 Storrie Student Trail Crew. Visit for more information. Members of last year's Storrie Student Trail Crew gather to commemorate their backcountry work. The Sierra Buttes Trail Stewardship was recently given a merit award for bringing the Plumas County crew together. Photo courtesy Sierra Buttes Trail Stewardship Library patrons have new way to get new materia.I Zip Books Beginning March 31, designated account and Plumas County Library delivered directly to the patrons will be able to order patron's home/address Zip Books at their local within two days. The cost is branch library in Quincy, free to the library patron. Chester, Greenville or When the patron is finished Portola. reading or listening to the Zip Books is a statewide book, he/she returns it to the project designed to employ an library, where the decision is interlibrary loan service made to keep the book for the alternative. Currently, to library's collection or donate receive a requested book from it to be sold by Friends of the another library through Library. Library staff will be interlibrary loan, a patron reviewing ordering and agrees to pay $3 to cover the patron satisfaction statistics library's shipping expenses, and submitting them to the Then the book is ordered and California State Library. delivered to the library, thus This is a grant-funded taking approximately four- project managed by Califa six weeks for the book to get Group, in partnership with to the patron, the California State Library. The purpose of Zip Books is Plumas County will be given to identify and test efficient, a $7,000 Amazon Prime cost-effective alternatives to allotment with which to order traditional interlibrary loan materials. delivery practices. It works Plumas County will be a like this: A patron fills out a participant until the end of request form for a book or the 2014-15 fiscal year (June audiobook. The book is then 30, 2015), with the possibility ordered from Amazon Prime of being funded for at least by library staff from a another year. 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