Newspaper Archive of
Feather River Bulletin
Quincy, California
April 16, 2014     Feather River Bulletin
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April 16, 2014

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12A Wednesday, April 16, 2014 Feather River Bulletin I! Members of the ad agency and production crew pose with Sheriff Greg Hagwood at the ice cream social held at Dame Shirley Plaza after filming was completed. Over the past five months, the sheriff and the ad agency planned filming the hidden camera commercial. Photo by James Wilson $i per ticket or *5 for 6 tickets Tickets available at the Co-op & Quincy Nursing & Rehab Drawing to be held May 1st Proceeds go to Resident Activity Fund ]E. Central Ave., Quincy. 2113-2110 CONSTRUCTION BUILDING QUALITY SINCE 1984 MICHAEL AND DONAVON BEA'rTY - OWNERS (530) 283-2035 P.O. Box 1369 QUINCY, CA 95971 Lwc. #453927 [hristian tile Fdlomship @ HEATING COOLING ELECTRIC" S We will be having food & refreshments after services, and for our elementary aged children an EASTER.EGG HUNT! Hwy 70 Crawford iT. [] % 317 First Street / East Quincy J James Wilson Sports Editor How cool is Quincy, the town voted the coolest small town in the West? Ice cold. The England-based company Wall's apparently thinks so, at least. The European ice cream company set a crew agency and accurately up in Quincy on April 11 to reflects the wonderful film a commercial to be nature of this town. I hope aired online later this when people see the ad, month, they'll make a decision to The company coordinated visit Plumas County and see with the San Francisco the beautiful town of branch of DDB Worldwide Quincy." Communications Group Inc., DDB hired Twenty-nine ~ olobal o.C].~.'O~"~iolrx8 tim. DI~ol. :rll~,.oa.uo~:-~o~-~o, a f~Llm Some members of the firm production company out of saw Quincy on Yahoo late San Francisco, to handle all last year, voted as one of the the necessary filming. coolest small towns in Twenty-nine Black has America, and thought it filmed commercials for would be a great location to major brands such as film. Kingsford, Clorox and "It's such a cute, quaint, Comcast. small town," explained On Friday, April 11, the DDB's Danielle Watchman crew set up multiple on its choice of location. "We cameras around the really liked the look of it. We courthouse. The team rented thought it would be a nice fit out the 505 Apartments on for what we are going for." Main Street, owned by The advertising agency Claudia Vickers, to use as its contacted Plumas County base of operations. The Sheriff Greg Hagwood to secret element to the start planning the filming, commercial: capture DDB needed Hagwood's help, people's expressions on because the commercial's hidden cameras. script involved the county The premise of the sheriffs office, commercial was simple. Hagwood coordinated with Hagwood, along with Deputy DDB over the last five Sgt. Carson Wingfield and months, keeping the project actor Scott Peat from Los under wraps the entire time. Angeles, would pull cars Quincy was soon to be over in front of the bombarded with ice cream, courthouse for "driving too and the whole world would serious," see. The commercial filmed in "I thought it would be a Quincy will be part of a wonderful way to promote larger ad campaign by our community," said Wall's. Filming also took Hagwood. "At the same time, place in such countries as itreflected wel'l on our the United Arab Emirates "1 hope when people see the ad, they'll make a decision to visit Plumas County and see the beautiful town of Quincy." 6reg Hagwood Sheriff and Columbia. The global message is simple: don't take life so seriously. At around noon last Friday, filming began. Rather than receiving a ticket, drivers were given a complimentary ice cream cone and their expressions reactions were filmoa for the commercial. All the drivers pulled over reacted well, and generally enjoyed being a part of the commercial. "It was a little nerve-wracking," said Hagwood about being on camera. "I wasn't sure what to expect or how people would react, but everyone was good-humored about it. It ended up being a lot of fun for everybody," To show appreciation to Quincy for allowing the stunt, Wall's held an ice cream social at the Dame Shirley Plaza later that afternoon. Droves of people showed up for free ice cream and live music. In addition to the ice cream social, Wall's donated $2,500 to Plumas Arts and $2,500 to the Plumas County Animal Shelter in Hagwood's name. The commercial will begin airing April 28 on various websites online. SeeCommercial, page 13 DISTRICT HOSPITAL Shari Warndorf, Clinic Patient Support LVN Shari works very diligently for two physicians, often not having any advance notice of changes to her workday, plus helps out anyone who asks. She is thorough and detailed in her work, and is always available for questions and phone calls without a grumble, She is a 'q-rue Team Player." Shari has gone above and beyond as a team member and for our patients - she is a very valued nurse, and a hard-working LVN!! Congratulations Shari Warndorf Plumas District Hospital Employee of the Month of March 2014 World Fair Trade Day coming soon On May 10, Quincy Natural Foods and Feather River Food Co-op in Portola will celebrate World Fair Trade Day from noon to 4 p.m. with fair trade samples and the opportunity to win a free fair trade prize giveaway. Each fair trade product a customer purchases supports the following principles: --Long-term direct trading relationships. --Prompt payment of fair prices and wages. --No child, forced or otherwise exploited labor. --Workplace nondiscrimination, gender equity and freedom of association. --Safe working conditions and reasonable work hours. --Investment in community development projects. --Environmental sustainability. --Traceability and transparency. Purchases have power. Customers can learn which of their favorite products are fair trade, then choose them with pride on World Fair Trade Day and throughout the year. I! Priced to fit any budget We offer all brands Design Consultant services We accommodate custom requests, call us today! Protect Your Investment! CA Lic. #C-36 396522 Hire a Licensed Contractor CA Lic. #C-20, C-I O 963154