Newspaper Archive of
Feather River Bulletin
Quincy, California
April 25, 2001     Feather River Bulletin
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April 25, 2001

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Record Reporter I Wednesday, April 25. 2001 Area Classifieds i i i ]or roles of the County Visitors Bu- promote Plumas as a great travel desti- Iting positive erage. The media re- top Priority has proven to be the most effective and ~Use. ing strate- of product and providers, successful in coverage regional travel guide- s, and more. And the publicity leads to phone calls, web hits, and ulti- mately, more money being spent by visitors in Plumas County. Sometimes, however, the media exposure isn't positive. Such was the case last week when the Los Angeles Times ran a doomsday article about the PG&E bankruptcy f'fling that forecast a bleak summer tourism season for Lake At- manor and Bucks Lake be- cause of what could (and I re- peat COULD) happen to lake levels. ll nl PUBLISHER SPECIAL CERTIFICATION h" Vargas, PT., MTC, M.S. recently extensive training and received his certifi- nanual therapy. Butch, who owns and oper- Physical Therapy in Quincy, says this ram teaching skills in the care tissue problems. WERE SPENDING MONEY AGAIN guys behind, but not their money, co-owner of Lassen Gift Co., and co-owner of David Price Jewelers, for new merchandise for their respec- at a gift show in Denver, Co. recently. This the heels of shows in San Francisco and that the two also attended. Both said about the very beautiful and unique now being delivered to their stores dai- CONTROL... the Chester area these days has auto- Josh Gillis closing the doors to At Your Service Automotive Repair, Work for Caltrans. Not so, says Josh. He to close, or to go to work for Caltrans. repairing all makes and models of cars 1" - past four years. He can do any- gllt repairs to overhauls to air condi- at his shop. IN CHESTER for only a week, Valerie Moniz revamped her Chester store to make room ing delivered to her bust- that when her customers walk in to for the Body and Soul "they won't OF NGighA NEW LOOK... have noticed the paper cover- at Alston's Country Store. Owner said it was because they had to replace diat ax}d while that was being done her ' ugl ter helped her give her rather new interior layout and look. She, too, of new merchandise this season from shows she has attended. PHONE SCAM ALERT agent Linda Rouland shared an that SUggests yet another possible SOUnds rather serious. Jim Mon- Zimmerman Protection Technolo- received a phone call from a person as an AT&T service technician a test on telephone lines. The r to Complete the test, the person he ucn nine, zero, then the pound sign said, luckily, he refused. Instead, company, actually several who all conf'n-med that dialing 90# individual full access to your ye_nabling them to place long dis ce vur number. Jim's advise: don't aim up for anyone. ,SO GOOD ABOUT REFUNDS? : get a check-in the mail. But when you consider ~s just a return of your own money which you have, it's not a present. In yo.m., withholding Form W-4. Each exemption addmon to exemptions for each of your actual claim more for expected deduction beyond the paybacks of student loans, for instance, o~ the in college, or even the Lifetime Learning credit and child-care credit. But don't claim can bring penalties. a refund, make sure you get it: There are some more than $67 million, sitting in the IRS ~tll the Correct addresses. If you're missing a at i-800-829.1040. If you move, be sure to get Change of Address good advice from the tax professionals at: 283.0680 8U~ VISITORS BUREAU While the article alarmed a few residents and a handful of vacationers, it didn't send out a huge panic, primarily be. cause those folks who live and operate businesses at the lakes know better. The story was clearly imbalanced, specula- tive, and used only those quotes from local residents that fit the negative slant. Said one resident, "It was PG&E bashing at our expense." In fact, when a local televi- sion channel appeared a few days later to cover the "story," they couldn't find a single per- son to interview that gave any credence to the Times article. The news team determined it a "non-story" and went home. Here's a lesson in media re- lations: You cannot "control" the media message (unless it's within an advertisement you paid for), nor can you undo or "right" a story (unless there was a factual error and the me- dia runs a correction.) You can attempt to re-educate a media representative or express your ! %( ~r0tO b7 Cherl Mcirtbre Slephanle Willholt has opem~l an Interior design bull~ ness at Lake Almanor. She has relocated to the area from Chico where she worked as an interior designer. Stephanie offers her services for homes and business- es, a single room or an entire house. When she's not working, she enjoys aerobics and swimming. Hours: Friday * 12 - 5 Sa,. , 10- 5 Sun. & Mort. * 10- 4 112 Hwy 89 G~aeagle Is your portfolio keeping pace? Stocks can often outpace inflation, generating superior returns over the long term. Our Stock Investing Strategies seminar wilt teach you how to build a balanced portfolio, evaluate companies, follow time-tested strategies and reduce the risks of investing in stocks. C~li ~r stop by today to enroll Steve King 800-995-0253. (530)283-4061 EdwardJones opposition through a letter or ourselves. Supervisor Bill Den- opinion column, but there's no nison and others are working guarantee it will make any dif- on getting the most up-to-date ference to the audience, information out to the commu- Anyone who agrees to be a nity. Next, I'd recommend we source or be interviewed by develop a fact sheet with "talk- the media should realize that ing points" and assign certain you cannot predict the out- people that have been come. But you should always "briefed" on interviews to re- tell the truth. In this case, fer media to. This should be there's little possibility that distributed widely and put on trying to counteract the article Web sites as well, so we can ed- by sending a cheery press re- ucate prospective customers lease to other media will be ef- and summer residents. (More fective (at least until we know details on this will be forth. more about what's to come). In coming.) fact, that effort may well back- Most importantly, residents fire and result in more bad should realize that word, f- press from media we've alert- mouth is still the most effec- ed. tive communication there is. From my media training, I Vow to become educated be- would suggest that for now, the fore opening your mouth. best way that we residents can Don't whine or spread rumors, avoid future negative publici- at least not to media, out-of- ty--- or even better, turn bad county friends or prospective publicity into good publicity-- customers. Better yet, start is by rallying together. Take a telling everyone our lakes are lesson in "crisis communica- going to have plenty of water, tions" from the Lake Davis regardless of what happens folks who've been through this with PG&E. And they're still before. I don't think this is at going to be less crowded, more "crisis" stage yet, but it's safer beautiful and in better shape to have a plan. than lakes elsewhere in Call- First, we need to educate fornia. That is the truth. NEED HELP WITH YOUR BUSINESS? Business development services available! Including, but not limited to ..... Confidential counseling sessions with Small Business Development Center Counselors t Financial Sourcing Business Planning, etc. Demographic IMormatlon PLUMAS CORPORATION (530) 283-3739 . : [ I III III "MAYBE I CAN HELP YOU SAVE MONEY ON IT." SEE ME ABOUT A NEW HOME DISCOUNT ON YOUR iNIK;RANCL Kirk Lambert Dc # 0496874 Larni~ & Lam~ 530-832-5512 C~s Jones (~) AIIn4v,fl, n 0~R~ "~'w~"" ~)~ y~J'te ~ ~Od 530-258-3477 Notice: on their , : : ,9> :/if Rabbits should never be picked up by their ears. Please instruct children proper care. Call your local Animal Control Officer for further information. Saving enough money to retire/sn't like pulling a rabbit out of a hat! BUt watching your savings grow year after year can seem like magic--ufyou save regularly and wisely. That's the magic of com- pounding and that'.s what will let you "and your family enjoy a worry-nee retirement in comfort- At Plmnas Bank, you can get a vast array of retirement planning help and useful financial services. [RAs to CDs, savings accounts, ties, and mut'ua.l funds. And our investment represt ntatives can customize a retirement plan to fit your family, age, and needs. Everyone can benefit from tax deferred deposits, tax deferred earnings, or both l So stop by your Plumas Bank office soon, then sit back and watch your money multiply. "Local people serving local needs"