Newspaper Archive of
Feather River Bulletin
Quincy, California
May 21, 2014     Feather River Bulletin
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May 21, 2014

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Bulletin, Record, Progressive, Reporter Wednesday, May 21, 2014 9B Downtown store features country living clothing Debra Moore Staff Writer d When Ashley Stevenson goes shopping she has a lot to think about: Is it predicted to be a cold winter? Is the garment too trendy? What size should I buy it in? That's because Ashley isn't adding to her own closet, she's filling an entire store. Ashley is the manager of Main Street Styles, aptly named for its Main Street storefront in Quincy. Her grandmother, Charlotte Smith, is the store's owner and she stops in daily, but it's Ashley who runs the business that sells men's and women's clothing, shoes, accessories and, most recently, some home d6cor. "I went in knowing I was shopping for the town," said Ashley of her first buying trip in 2010. "It was draining." But now she's into the routine and she enjoys it. Rather than traveling as much to Las Vegas and the Bay Area, which is time consuming, expensive and a little overwhelming; Ashley now frequents smaller events in Sacramento, Reno and Truckee. And often company representatives come to Quincy. This time of the year, Ashley is beginning to put out the summer merchandise, including swimsuits, which are a big seller. "People dread trying on bathing suits, so they don't necessarily want to drive to do it," she said. And tourists who forget to pack a swimsuit are also frequent buyers. While swimsuits are good PROFILES IN BUSINESS MAIN STREET STYLES sellers, not everything that Ashley chooses to stock is a success. "Athletic wear," Ashley said when asked to name something that hasn't sold as expec[ed. She ticked off a list of popular activities for the area biking, hiking and yoga -- as well as a fitness center and lots of athletic teams that she thought would generate sales, but "it just didn't work." What did work? "The junior lines have done really well, especially for women," she said and then explained. "Junior doesn't mean it's just for young girls; it's more contemporary, more fashion forward." The store carries sizes 6 to 16 in women's and some smaller sizes in the juniors brands, She is careful to buy limited quantities of each style, because it is a small community. Does she buy accessories and jewelry to complement the clothing that she selects? "I don't shop outfits," she said. "I'm not a matchy, matchy person." But she admits that somehow the pieces she buys through the seasons seem to work together. Ashley and her four employees like to assemble outfits for the store windows. "It's fun; it's creative," Ashley said, "and it's Ashley Stevenson arranges the scarf around a mannequin to be placed in the store window. Stevenson and other store employees frequently change the window displays to alert passersby on Main Street to the newest arrivals in clothing and accessories. "Put your money where your heart is... shop local." Ashley Stevenson Main Street Styles important for more than one person to put together an outfit," so that the window can reflect different tastes. The mannequins are changed frequently to highlight the latest apparel arrivals, and the entire window is changed to reflect the season or a special event. Events such as Girls Night Out (which Ashley spearheads), Quincy Sparkle and the Groundhog Fever Festival bring shoppers downtown. Sparkle is the biggest shopping night at Main Street Styles, and the holidays are the best overall for business. "Summer is the next busiest time, while January through March is the quietest," Ashley said. It's also when they pare down store hours. One side of the store is devoted to women, the other side to men. For the men, Ashley focuses on an "outdoor casual lifestyle" when buying. The dressiest it gets for men is button-down shirts, which she describes as suitable for weddings and graduations, as well as some slacks and white button-down shirts. Ashley's grandmother purchased the store from John Cullen in 2007, when it was still Ayoob's. At that time, Cuilen described the men's clothing as thet"meat and potatoes" of the sore and the women's clothing as the "fluff." But that has changed, with women's clothing accounting for more of the sales now -- though work clothes and boots are perennial good sellers in the men's department. There have been other changes since the store was an Ayoob's. Children's shoes and home goods, such as sheets and towels, have been discontinued. But just recently, Ashley added some home dcor items to help fill the void left by the closings of La Casa Bella and The Main Street Styles in downtown Quincy offers an array of footwear for both men and women. Ashley Stevenson has been the store manager since 2010. Photos by Debra Moore Finishing Touch. When Ashley isn't working at the store, she is preparing for her October wedding to Kyle Dembosz. The two plan to make their life in Quincy. Ashley left Quincy to go to college, but when she returned home to work at the store one summer, she couldn't leave. She had found her calling. She is now very involved not only in running her store but being a part of the co .ny!munity and participating in as many events as she can. She says it makes her a better businessperson and community member. Sq that's what she's thinking about when she says, "Put your money where your heart is ... shop local." She wants Main Street to remain a vibrant part of Quincy.and she wants to stay in business for years to come. Public invited to tour, dinner at home Genesee Valley's historic Houseklus house is offering a house tour and dinner May 25. The house, known as Genesee Home, is a retreat for pastors and missionaries both couples and singles. Built in 1881, it was the prestigious home of the Houseklus family and even served as Genesee Valley's post office back in the 1890's. It was purchased from Chuck Clay by Paul and Kathy Neff in 1993. They did a renovation in 2001 with the intent to build a place for pastors and their wives to come for rest and Sabbath. Created with a nondenominational orientation, they have served over 1,300 guests from all over the world for the last 10 years. Last year a house tour and dinner was offered in celebration of 10 years of service. The interior of the house is beautiful with original tin ceilings and wall wainscoting. For those who have been curious to see the inside of this beautiful house, Sunday, May 25, is your chance. Staff, including hosts Bev and Charley Blom and their chef Lorraine Hanson, will welcome visitors for a tour of the house and then seat them for dinner. The menu features slow-roasted chipotle salmon (or chicken if you prefer), coconut rice, roasted asparagus, homemade dinner roils and topped off with Lorraine's signature lemon pie with raspberry sauce. Tours will be given between 5:15 and 6 p.m. and dinner will start at 6 p.m. Tickets for limited seating can be purchased by calling Bey and Charley Blom at Genesee Home, 284-1082. Ticket prices include a tour and dinner for $35 per person. SEAMLESS GUTTERS Save decks & siding from water damage ,. Downspouts water diverter Custom installation Adds value & appeal to your house 22 Different Colors FREE ESTIMATES 257-7875 CA LIC #690120 Michael Kirack, Owner/uilder CONSTRUCTION, INC Medicare Medi-Cal and most other insurance p!gns. !.. You'li AIso Enjoy Free Delivery and Lower Prices. To send a legal: To send an advertisement"