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Feather River Bulletin
Quincy, California
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May 30, 2001     Feather River Bulletin
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May 30, 2001
 

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12B Wednesday, May 30, 2001 Buiietln. Progress~,A I A new destination video pro- east-quality camera, and a ........... .~ ' : meting the beauty, recreation small production studio set up - , and attractions of Plumas inhishome. ..... , .......... - ............. Cotmty has been produced and Betty Heck, manager of the : is available for sale. Eastern Plumas Chamber of : ?" .... The half-hour video, Commerce, said she had been ..:. "'Plumas County A Land for looking into producing a pro- .............. All Seasons," was produced, di- motional video for the eastern rected and fihned by Graeagle part of the county when she resident Dick Foster, a retired learned about Foster. Bay Area video producer. Fos- But the project soon took on ter and his wife, Susan, a countywide focus after the .......... worked on the project for Fosters began researching ex- about a year after discussing isting tourist literature and de- the idea with the Eastern cided they wanted to use the ", Plumas Chamber of Com- Feather River Scenic Bywayas 0 merce, a focal point, along with the "We felt that this could be a county's four distinct seasons selling tool for the county, and and its history. we wanted to give something Last year, the Fosters quiet- back to the community." saidly got to work shooting at vari- :%, Foster. "And we decided thatous locations that encore- we didn't want any commer- passed nearly every Plumas ': ..... cial sponsorship "" County community. Among ,-: Foster. 66. is a UCLA motion the recreational opportunities - ..... picture graduate who worked featured are skiing and snow- for the CBS network in New mobiling, bird watching, fish- ....... ~. :!.~?~ York during the 1960s. He later ing, hiking, kayaking, golfing, - ~. ~ ., .:~...,.~.~.~.;~... headed up a commercial pro- and railroading. . ...... -.,...,. duction company in San Fran-The scenery covers fall col- cisco before starting his own ors, wildflowers, waterfalls, :. .... company, DF & Associates, inmountains, meadows and Sausalito. Among his clientslakes. Among the events in- w re Pacific Bell,.Apple, and eluded are the Plumas-Sierra Bank of America, for whom heCounty Fair, cowboy poetry, produced numerous corpora- longboard racing, sled-dog rac- tion videotapes, ing, art and craft shows, and The Fosters decided to retire the Fourth of July celebration. in 1997, and moved to ValleyA self-proclaimed train buff, A miniature train set surrounds Dick Foster's home studio in Graeagle. A retired video producer and avid Ranch in Mohawk Valley. Foster also incorporated some tar lent his talents to the creation of a countywide video that will help market Plumas County. Foster had discovered of his favorite spots, including Plumas County as a youngster, the Portola Railroad MuseumExplained Foster, "I didn'tBrakken predicts the great-updates of the video if needed stores, retail when he vacationed with his and the bridges in the Feather want to involve too many pen- est exposure will come fromin the future. Now that the ern Plumas family at the Feather River River Canyon. ple in this. You can't get this residents, second homeowners yearlong project is complete, merce, the Plulnas hm. Foster waited until the video kind of project done by com- and visitors, who will put-he's thinking of his next pro- seum, and the "'I remember going to the was nearly finished before mittee." chase the video and share it ject perhaps a film about the Visitors BureaU. Graeagle Lumber Mill and showing it to Heck, along with And, while the Eastern with family and friends whohistory of Plumas County's formation on winning $10 bingo," Foster re- Suzi Brakken from the Plumas Plumas Chamber of Commerce have yet to see Plumas County, backroads. He's also recently the video call called of those early visitsCounty Visitors Bureau, andhelped support the project,but will want to make a trip up produced a history video on Plumas when the mill was still operat- Scott Lawson from the Plumas Heck wasn't worried about di- once they see such beautiful the Graeagle Lumber Mill. at 832-5444. ing. County Museum. At that point, rectingthe outcome, footage. "Plumas County A Land Although he's retired, Foster all that was needed was "Dick was the answer to Foster said digital technolo- for All Seasons" sells for $19.95 . , : continues to do work for a few mirtm= lpt edith whic what we needed to have done. gy will also make it easy to do and is available at area book- clients, operating with a broad- Foster solicitedtheirhelp. And promoting the whole county is good for all of us," she said. Brakken said destination I videos commissioned by mar- keting agencies typically cost in excess of $30,000 and are far more complicated to undertake and edit. "I think Dick did an incredi- ble job on his own, combining some of our marketing materi- als with his professional talent and his insights as a visitor," Brakken said. "We're extreme- ly fortunate and grateful to the Fosters for this well-made video." Heck and Brakken foresee great potential for using the new video in cooperative mar- keting efforts. Pieces of the video can easily be digitally edited and used for paid televi- SIERRA CASCADE STREET sion spots to promote events or to promote off-season visita- Present tion, such as fall color viewing. Heck is already meeting with Mike's Mobile Music and media representatives to in- vestigate that option. Some of Foster's raw footage Dance 8 pm - also can be used to send to tele- vision stations for publicity Tulsa E. Scott Pavilio purposes in media kits, or can J# be included on regional and Plumas-Sierra Fairgoum state video projects. Other uses include having Percentage of proceeds will benefit the video playing in visitor the P/umas-Sierra County Fair centers and at trade shows, and using the video for prize giveaways. Real estate offices "A Land for All Seasons" is a 30-minute video that high- also will likely want to use the lights Plumas County's beauty, attraatlen$ and video to send to prospective recreation, clients. CLASSIC CAR SHOW - ROLE SHOT DRAGS & POKER WALK " Pancake Breakfast - Lions Club - 7 am - 10 am 13th Annual Chili Cook-off/Brought to you by E.S.A. Theta Nu By Victoria Metcalf one from the Chester area, two planned. Live music will be Kids Games - Central Plumas Recreation District Staff Writer from Graeagle and the rest rap- heard, and much more as par- Thirty teams are signed upresenting the Quincy area. ticipants enjoy themselves Softball Tournament to participate in this year's Re- Last year, Plumas teams throughout the day and into lay for Life, a 24-hour fund- brought in more than $72,000. the night. QHS Booster Club Cow Plop raiser for cancer research for Beginning at 10 a.m. Satur- *' At 10 p.m., the luminary ser- the American Cancer Society, day, June 9, the event gets un- vice is scheduled. The track Live Entertainment - Dancers, Bands, and more set for June 9-10 at Feather derway with the Survivors' . will be lined with luminaries , Food bOtl]"O s River College. Lap. Those who have won the in memory of those who have The event is sponsored by battle,against cancer, or are lost the battle against cancer. Quincy Little League Barbecue and Auction 1:00 to 5:00 Soroptimist International of fighting it, are invited to join According to Cindy Quincy and the American Can- those making the momentous Williams, cochair of this year's Stock Car Racing 7 pm - Plumas-Sierra County Racing cer Society, working closely first trip around the FRC event, sign-ups to join teams with a Northern Californiatrack, will be taken right up to theBicycle Rodeo - California Highway Patrol & Plumas County Health representative from Chico.Guest speakers, those who morning of the event. This is the third year, with share their own stories about Ass reminder, bank night, -- .--PLUMAS'SIERRA C0UNIV FAIRGROUN0$ the most teams entered, assurviving cancer, will also be- where teams will turn in their Plumas County residents show gin the relay, dues, is set for May 31 at the 204 Fairgrounds Road Quincy, CA their support with their time The day continues as each Plumas Unified School District 530"283,6272 www.ps and their contributions, team must have at least oneoffice in Quincy. This year, teams represent representative on the track at For more information, con- all of Plumas County. Two alltimes. " : tact Cindy Williams at 283- teams have joined from But walking laps is only part * 1822, or. co-chair Marna Greenville, two from Portola, of the adventure. Games are Markhamat 836-0760. ~r