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Feather River Bulletin
Quincy, California
December 19, 2012     Feather River Bulletin
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December 19, 2012

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Bulletin, Record, Progressive, Reporter Wedne.sday, Dec. 19, 2012 9B Farnily ce00lebrat00&apos;,s 35 yea's in t,usiness Alicia Knadler Indian Valley Editor "Did you find everything you need?" That's one of the most im- portant questions there is when it comes to gauging customer happiness with the selection and organization at Evergreen Market in Greenville. Ken Tucker and his family are celebrating 35 years in Indian Valley this year, and they are doing it with the best selection ever, and a new program to promote a healthy community. From the Sacramento Val- ley they came, Edgar and Carol Wilson, with their daughter Centella and her husband, Ken Tucker, and the Tuckers' sons Andrew, then 5, and Nathan, who was just a toddler. Their third son, Nick, was born after their move, in 1979. Wilson, with more than 30 years in the business, had al- ways wanted to own his own grocery store; his wife's .grandfather owned the first Ford dealership in Su- sanville; and Tucker was looking for a change from the valley heat. "I've always wanted to live in the mountains where it's cooler," he said, recalling one particularly hot summer spent on his family ranch in the valley. So he made a big career change from where he'd been working as an an- nouncer and director in broadcasting. It was Currier's Market when they bought it from Hank Currier, and they changed the name to Evergreen about a Beginni The new Sierra Intensive Farmer Training program has an eager batch of farmer trainees who will soon be seeking land to farm. The SIFT program is working to connect these farmers with local landowners who are in- terested in leasing space for food production.. Ideal plots of land can be as small as one-eighth of an acre, up to 5 acres or more. Access to water and decent PROFILES IN BUSINESS EVERGREEN MARKET Owners: Ken and Centella Tucker Address: 429 Crescent St./Highway 89 in Greenville Phone number: 284-7313 Hours: every day, 7:30 a.m. - 8 p.m. Website: year later. One of the Tuckers' biggest challenges that first year was finding a home. They lived in Wilson's garage for six months or more. The campground was full of loggers back then, because there was lots of work and not enough homes. Eventually Tucker's friends at the Barry Ranch introduced him to Bruce Bid- well, and a life-long friend- ship developed. The Tuckers bought his home and moved him into the guest house, where he spent the remainder of his life. "It's been a great place to raise kids," Tucker said of their 8 wooded acres above Wolf Creek. Over the years the store has more than doubled in size, taking over the laun- dromat and spaces of former- ly adjoining businesses, in- cluding a drug store, a small Ken and Centella Tucker celebrate a birthday in the store with her dad, Edgar Wilson, whose dream of owning his own grocery store came true 35 years ago and has been built upon with care and dedication ever since. Photo submitted Nicholas Tucker, now a professional filmmaker, has created videos for the Every 15 Minutes Program at Greenville High School. Andrew Tucker grew up in the volunteer fire depart- ment tradition and is now a sergeant with the UC Berke- ley Police Department, where he received a medal of honor for his heroic actions in a shooting incident. And Nathan Tucker has taken a lot of the responsibil- ities off the shoulders of his dad and grandfather by man- aging the store. He took a break from the store early this year to at- tend the University of South- ern California Marshall School of Business. He received certification and accolades for his partici- pation in the Food Industry Management Program there, and was selected as student of the year before his gradu- ation in April. "I'm proud of my sons and medical clinic and others. Shelf goods have increased as Well, with more than 20,000 different products available at last count. Besides the staples they began with, Evergreen em- ployees stock specialty foods, organics, feed, seasonal gar- dening supplies and any- thing else they can fit in so that they can meet their goal of exceeding customer expec- tations. And since they know health and wellness has al- ways been important to the community, they brought in the Guiding Stars program, so shoppers could see at a glance the most healthy op- tions available. Now the manager, Centella and Ken's son Nathan Tuck- er even worked with the company to make some of the signs bigger and easier to read, especially in the pro- duce section, where nutri- tion information was lacking before. Now shoppers can see how to select and store their pro- duce, as well as read about specific nutritional benefits. In the near future, they hope to add wine tasting and other special events at the store, plus they are always attending food shows re- searching. For example, they think they beat Dr. Oz by already having the newest craze in diet aids: green coffee. So after it was featured on his show and customers came in, they found it al- ready stocked on the shelf. "We want to service our community," Tucker said. And service it they have, by being involved with and donating to a variety of orga- nizations. They sponsor the Silver Buckle Rodeo, Indian Valley Chamber of Commerce Cen- tury Rides, 4-H discounts and other programs. They also actively partici- pate in Rotary International, and in Indian Valley Fire Rescue, where several of their employees also volun- teer. of the kids in this communi- ty," Tucker said. He has had several work for him in the past and has been proud to offer them his support in their quests for higher education, even if not for a future in the grocery business. Tucker is also proud of the great crew at Evergreen, for they have taken pride in their efforts to earn the mar- ket a five-star rating with the Independent Grocers As- sociation, which dubbed them one of seven stores of the year. "They do everything they can to make the store better every day," Tucker said. n g frarmers seeking land ferPat !) i I Tr:!i);e:l!alhceaa!i " Lnd leSiltsoar:n a Pml o erate slope, and even some- regional markets. Each [ what rocky soils would be farmer will build a hoop J considered, house, set up irrigation sys- The SIFT trainees will terns, amend soils, and plant dive into an intensive 10- and harvest crops during his month training program in or her first year. Some January 2013, through trainees may also choose to which they will gain the incorporate animals into for a site visit. Call 283-3611, business and hands-on skills their farming systems, ext. *839, for more informa- necessary to launch their Though most of the farmer tion, or visit plumasrural farm businesses, trainees in this year's Now online at www.plumasnews,com Online at Look Younger Remove Unwanted Hair Tattoo Removal Take Years Off Your Appearance Affordable Available Locally . Free Consultation Discounted Prices ..:. 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